The broad embrace of luxury: Hedonic potential as a driver of brand extendibility

Journal of Consumer Psychology

Volumn 19, Issue 4, 2009, Pages 608-618

  Hagtvedt, Henrik ^a   Patrick, Vanessa M ^b  

^a BOSTON COLLEGE   (United States)

^b UNIVERSITY OF HOUSTON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 70449688046     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2009.05.007     Document Type: Article

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