Postexperience advertising effects on consumer memory

Journal of Consumer Research

Volumn 25, Issue 4, 1999, Pages 319-334

  Braun, Kathryn A ^a  

^a NONE

Author keywords

[No Author keywords available]

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EID: 0033245051     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/209542     Document Type: Article

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