Celebrity contagion and the value of objects

Journal of Consumer Research

Volumn 38, Issue 2, 2011, Pages 215-228

  Newman, George E ^a   Diesendruck, Gil ^b   Bloom, Paul ^c  

^a YALE SCHOOL OF MANAGEMENT   (United States)

^b BAR ILAN UNIVERSITY   (Israel)

^c YALE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79960400646     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/658999     Document Type: Article

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