Form versus function: How the intensities of specific emotions evoked in functional versus hedonic trade-offs mediate product preferences

Journal of Marketing Research

Volumn 44, Issue 4, 2007, Pages 702-714

  Chitturi, Ravindra ^a   Raghunathan, Rajagopal ^b   Mahajan, Vijay ^b  

^a LEHIGH UNIVERSITY   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 36349026487     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.44.4.702     Document Type: Article

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