Pursuing the value-conscious consumer: Store brands versus national brand promotions

Journal of Marketing

Volumn 65, Issue 1, 2001, Pages 71-89

  Ailawadi, Kusum L ^a   Neslin, Scott A ^a   Gedenk, Karen ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0035624897     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.65.1.71.18132     Document Type: Article

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