Consumption-related emotions over time: Fit between prediction and experience

Marketing Letters

Volumn 21, Issue 4, 2010, Pages 397-411

  Pollai, Maria ^a   Hoelzl, Erik ^a   Possas, Flavia ^b  

^a UNIVERSITY OF VIENNA   (Austria)

^b UNIVERSITY OF EXETER   (United Kingdom)

Author keywords

Affective forecasting; Consumer behavior; Consumption related emotions; Hindsight bias; Prediction bias

Indexed keywords

EID: 78649520033     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-009-9090-5     Document Type: Article

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