Aesthetic package design: A behavioral, neural, and psychological investigation

Journal of Consumer Psychology

Volumn 20, Issue 4, 2010, Pages 431-441

  Reimann, Martin ^a   Zaichkowsky, Judith ^b   Neuhaus, Carolin ^c   Bender, T ^d   Weber, Bernd ^c  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^b Department of International Economics and Management   (Denmark)

^c UNIVERSITY OF BONN   (Germany)

^d LINDE AG   (Germany)

Author keywords

Aesthetics; Consumer neuroscience; FMRI; Neuromarketing; Nucleus accumbens; Packaging design; Reward; Ventromedial prefrontal cortex

Indexed keywords

EID: 77956620317     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2010.06.009     Document Type: Article

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