Remedying hyperopia: The effects of self-control regret on consumer behavior

Journal of Marketing Research

Volumn 45, Issue 6, 2008, Pages 676-689

  Keinan, Anat ^a   Kivetz, Ran ^b  

^a HARVARD BUSINESS SCHOOL   (United States)

^b The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

Author keywords

consumer behavior; Hyperopia; Regret; Self control

Indexed keywords

EID: 55849143819     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.45.6.676     Document Type: Article

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