Engineering hedonic attributes to generate perceptions of luxury: Consumer perception of an everyday sound

Marketing Letters

Volumn 14, Issue 2, 2003, Pages 97-109

  Lageat, Thierry ^a   Czellar, Sandor ^b   Laurent, Gilles ^c  

^a Eurosyn ^*  (France)

^b UNIVERSITY OF GENEVA   (Switzerland)

^c HEC PARIS   (France)

Author keywords

Consumer expertise; Hedonic attributes; Preference measurement; Sensory evaluation

Indexed keywords

EID: 4043071927     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1025462901401     Document Type: Article

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