Do we really need a reason to indulge?

Journal of Marketing Research

Volumn 46, Issue 1, 2009, Pages 25-36

  Xu, Jing ^a   Schwarz, Norbert ^b,c,d  

^a Peking University   (China)

^b Department of Psychology ^*

^c UNIVERSITY OF MICHIGAN   (United States)

^d UNIVERSITY OF MICHIGAN   (United States)

Author keywords

Affective forecasting; Consumer indulgence; Emotional self reports; Hedonic experiences; Reason based judgment and decision making

Indexed keywords

EID: 60349122640     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.46.1.25     Document Type: Article

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