Licensing effect in consumer choice

Journal of Marketing Research

Volumn 43, Issue 2, 2006, Pages 259-266

  Khan, Uzma ^a   Dhar, Ravi ^b  

^a CARNEGIE MELLON UNIVERSITY   (United States)

^b YALE SCHOOL OF MANAGEMENT   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33744533168     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.43.2.259     Document Type: Article

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