Is happiness shared doubled and sadness shared halved? Social influence on enjoyment of hedonic experiences

Journal of Marketing Research

Volumn 43, Issue 3, 2006, Pages 386-394

  Raghunathan, Rajagopal ^a   Corfman, Kim ^b  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b NEW YORK UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33748540422     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.43.3.386     Document Type: Review

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