Aesthetic principles and cognitive emotion appraisals: How much of the beauty lies in the eye of the beholder?

Journal of Consumer Psychology

Volumn 20, Issue 4, 2010, Pages 485-494

  Kumar, Minu ^a   Garg, N ^b  

^a Department of International Business   (United States)

^b School of Business Administration   (United States)

Author keywords

Aesthetic principles; Aesthetics; Cognitive appraisals; Emotions; Product design

Indexed keywords

EID: 77956614623     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2010.06.015     Document Type: Article

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