On the heritability of consumer decision making: An exploratory approach for studying genetic effects on judgment and choice

Journal of Consumer Research

Volumn 37, Issue 6, 2011, Pages 951-966

  Simonson, Itamar ^a   Sela, Aner ^b  

^a STANFORD UNIVERSITY   (United States)

^b UNIVERSITY OF FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79952845152     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/657022     Document Type: Article

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