Enjoy! hedonic consumption and compliance with assertive messages

Journal of Consumer Research

Volumn 39, Issue 1, 2012, Pages 51-61

  Kronrod, Ann ^a   Grinstein, Amir ^b   Wathieu, Luc ^c  

^a MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

^b BEN GURION UNIVERSITY OF THE NEGEV   (Israel)

^c GEORGETOWN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84861739851     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/661933     Document Type: Article

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