Probability and Mode of Acquisition Effects on Choices between Hedonic and Utilitarian Options

Marketing Letters

Volumn 12, Issue 1, 2001, Pages 37-49

  O'Curry, Suzanne ^a   Strahilevitz, Michal ^b  

^a DEPAUL UNIVERSITY   (United States)

^b UNIVERSITY OF ARIZONA   (United States)

Author keywords

Anticipation; Behavioral decision theory; Consumer choice; Hedonic consumption

Indexed keywords

EID: 0005577593     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1008115902904     Document Type: Article

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