Productive play time: The effect of practice on consumer demand for hedonic experiences

Journal of the Academy of Marketing Science

Volumn 39, Issue 3, 2011, Pages 376-391

  Murray, Kyle B ^a   Bellman, Steven ^b  

^a UNIVERSITY OF ALBERTA   (Canada)

^b MURDOCH UNIVERSITY   (Australia)

Author keywords

Decision making; Experience; Hedonic products; Human capital model; Internet; Power law of practice; Prior knowledge; Utilitarian; Videogames

Indexed keywords

EID: 79955125326     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-010-0205-6     Document Type: Article

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