Consuming experience: Why affective forecasters overestimate comparative value

Journal of Experimental Social Psychology

Volumn 46, Issue 6, 2010, Pages 986-992

  Morewedge, Carey K ^a   Gilbert, Daniel T ^b   Myrseth, Kristian Ove R ^c   Kassam, Karim S ^b   Wilson, Timothy D ^d  

^a CARNEGIE MELLON UNIVERSITY   (United States)

^b HARVARD UNIVERSITY   (United States)

^c EUROPEAN SCHOOL OF MANAGEMENT AND TECHNOLOGY   (Germany)

^d UNIVERSITY OF VIRGINIA   (United States)

Author keywords

Affective forecasting; Attention; Comparison; Contrast effect; Judgment and decision making

Indexed keywords

EID: 77956619290     PISSN: 00221031     EISSN: 10960465     Source Type: Journal    
DOI: 10.1016/j.jesp.2010.07.010     Document Type: Article

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