Goal-Attribute Compatibility in Consumer Choice

Journal of Consumer Psychology

Volumn 14, Issue 1-2, 2004, Pages 141-150

  Chernev, Alexander ^a  

^a NORTHWESTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2342499068     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327663jcp1401&2_16     Document Type: Article

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