The IKEA effect: When labor leads to love

Journal of Consumer Psychology

Volumn 22, Issue 3, 2012, Pages 453-460

  Norton, Michael I ^a   Mochon, Daniel ^b   Ariely, Dan ^c  

^a HARVARD BUSINESS SCHOOL   (United States)

^b TULANE UNIVERSITY   (United States)

^c DUKE UNIVERSITY   (United States)

Author keywords

Co creation; Customization; Dissonance; Effort; Labor

Indexed keywords

EID: 84863108344     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2011.08.002     Document Type: Article

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