An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior

Journal of Consumer Psychology

Volumn 22, Issue 3, 2012, Pages 332-351

  Krishna, Aradhna ^a  

^a UNIVERSITY OF MICHIGAN   (United States)

Author keywords

Embodied cognition; Grounded cognition; Sensory marketing; Smell; Taste; Touch

Indexed keywords

EID: 84863089016     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2011.08.003     Document Type: Review

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