The red and the black: Mental accounting of savings and debt

Marketing Science

Volumn 17, Issue 1, 1998, Pages 4-28

  Prelec, Drazen ^a   Loewenstein, George ^a  

^a NONE

Author keywords

Consumer choice; Framing; Mental accounting

Indexed keywords

EID: 0032220719     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.17.1.4     Document Type: Article

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