Twenty years of service guarantee research: A synthesis

Journal of Service Research

Volumn 11, Issue 4, 2009, Pages 322-343

  Hogreve, Jens ^a   Gremler, Dwayne D ^b  

^a UNIVERSITY OF PADERBORN   (Germany)

^b BOWLING GREEN STATE UNIVERSITY   (United States)

Author keywords

Research synthesis; Service guarantees; Service marketing; Service recovery

Indexed keywords

EID: 65349109775     PISSN: 10946705     EISSN: 15527379     Source Type: Journal    
DOI: 10.1177/1094670508329225     Document Type: Article

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