Consumer switching costs: A typology, antecedents, and consequences

Journal of the Academy of Marketing Science

Volumn 31, Issue 2, 2003, Pages 109-126

  Burnham, Thomas A ^a   Frels, Judy K ^d   Mahajan, Vijay ^b,c  

^a SANTA CLARA UNIVERSITY   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^c Indian School of Business   (India)

^d NONE

Author keywords

Customer loyalty; Customer relationship management; Customer retention; Customer satisfaction; Switching costs

Indexed keywords

EID: 0037262420     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070302250897     Document Type: Article

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