Consumer responses to service failures: A resource preference model of cultural influences

Journal of International Marketing

Volumn 16, Issue 1, 2008, Pages 72-97

  Chan, Haksin ^a   Wan, Lisa C ^a  

^a CHINESE UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Attribution; Culture; Dissatisfaction; Resources; Service failures

Indexed keywords

EID: 41149119980     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.16.1.72     Document Type: Review

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