Learning from a service guarantee quasi experiment

Journal of Marketing Research

Volumn 46, Issue 5, 2009, Pages 584-596

  Chen, Xinlei ^a   John, George ^b   Hays, Julie M ^d   Hill, Arthur V ^c   Geurs, Susan E ^e  

^a UNIVERSITY OF BRITISH COLUMBIA   (Canada)

^b General Mills Gerot Chair of Marketing   (United States)

^c UNIVERSITY OF MINNESOTA   (United States)

^d UNIVERSITY OF ST THOMAS   (United States)

^e NATIONAL SCIENCE FOUNDATION   (United States)

Author keywords

Bayesian; Guarantees; Hierarchical; Hotels; Services

Indexed keywords

EID: 70349895061     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.46.5.584     Document Type: Article

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