The universality of the signal theory for products and services

Journal of Business Research

Volumn 52, Issue 2, 2001, Pages 175-187

  Erevelles, Sunil ^a   Roy, Abhik ^b   Yip, Leslie S C ^b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Chinese consumers; Price; Quality; Warranty

Indexed keywords

EID: 0041370213     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(99)00069-7     Document Type: Article

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