-
2
-
-
0012319518
-
A consumer-side experimental examination of signaling theory: Do consumers perceive warranties as signals of quality?
-
Boulding, W. and A. Kirmani, 1993, 'A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?', Journal of Consumer Research, Vol. 20, pp. 111-23.
-
(1993)
Journal of Consumer Research
, vol.20
, pp. 111-123
-
-
Boulding, W.1
Kirmani, A.2
-
4
-
-
0343651832
-
An investigation into the new product process: Steps, deficiencies, impact
-
Cooper, R.G. and E. J. Kleinschmidt, 1986, 'An Investigation into the New Product Process: Steps, Deficiencies, Impact', Journal of the Academy of Marketing Science, Vol.3, No.2, pp. 71-85.
-
(1986)
Journal of the Academy of Marketing Science
, vol.3
, Issue.2
, pp. 71-85
-
-
Cooper, R.G.1
Kleinschmidt, E.J.2
-
5
-
-
0000913594
-
Developing successful new financial services for businesses
-
de Brentani, U. and R.G. Cooper, 1992, 'Developing Successful New Financial Services for Businesses', Industrial Marketing Management, Vol.21, pp. 321-41.
-
(1992)
Industrial Marketing Management
, vol.21
, pp. 321-341
-
-
de Brentani, U.1
Cooper, R.G.2
-
9
-
-
0002453937
-
Phenomenal promises that mean business
-
Ettorre, B. 1994, 'Phenomenal Promises that Mean Business', Management Review, Vol.83, No.3, pp.18-23.
-
(1994)
Management Review
, vol.83
, Issue.3
, pp. 18-23
-
-
Ettorre, B.1
-
12
-
-
0004816858
-
The voice of the customer
-
Griffin, A. and J.R. Hauser, 1993, 'The Voice of the Customer', Marketing Science, Vol. 12, No. 1, pp. 1-27.
-
(1993)
Marketing Science
, vol.12
, Issue.1
, pp. 1-27
-
-
Griffin, A.1
Hauser, J.R.2
-
14
-
-
0001820099
-
The power of unconditional service guarantees
-
Hart, C., 1988, 'The Power of Unconditional Service Guarantees', Harvard Business Review, Vol. 66, No.4, pp. 54-62.
-
(1988)
Harvard Business Review
, vol.66
, Issue.4
, pp. 54-62
-
-
Hart, C.1
-
17
-
-
5444238247
-
The impact of service guarantees on service quality at radisson hotels worldwide
-
J.A. Fitzsimmons and M.J. Fitzsimmons, 2000, Thousand Oaks, CA: Sage
-
Hays, J., A. Hill and S. Geurs, 2000, 'The Impact of Service Guarantees on Service Quality at Radisson Hotels Worldwide', in J.A. Fitzsimmons and M.J. Fitzsimmons, 2000, New Service Development - Creating Memorable Experiences, Thousand Oaks, CA: Sage.
-
(2000)
New Service Development - Creating Memorable Experiences
-
-
Hays, J.1
Hill, A.2
Geurs, S.3
-
18
-
-
84986078945
-
New service development: A review of the literature and anotated bibliography
-
Johne, A. and C. Storey, 1998, 'New Service Development: A Review of the Literature and Anotated Bibliography', European Journal of Marketing, Vol. 32, No.3/4, pp. 184-251.
-
(1998)
European Journal of Marketing
, vol.32
, Issue.3-4
, pp. 184-251
-
-
Johne, A.1
Storey, C.2
-
20
-
-
0001836610
-
Classifying services to gain strategic marketing insights
-
Lovelock, C.H., 1983, 'Classifying Services to Gain Strategic Marketing Insights', Journal of Marketing, Vol. 47, No.2, pp. 9-20.
-
(1983)
Journal of Marketing
, vol.47
, Issue.2
, pp. 9-20
-
-
Lovelock, C.H.1
-
21
-
-
0012893702
-
Service guarantees
-
Maher, D. 1992, 'Service Guarantees', Manage, Vol.43, No.4, pp.22-4.
-
(1992)
Manage
, vol.43
, Issue.4
, pp. 22-24
-
-
Maher, D.1
-
22
-
-
84947653032
-
Services innovation: Successful versus unsuccessful firms
-
Martin, C.R., Jr and D.A. Home, 1993, 'Services Innovation: Successful versus Unsuccessful Firms'. International Journal of Service Industry Management, Vol.4, No.1, pp.49-65.
-
(1993)
International Journal of Service Industry Management
, vol.4
, Issue.1
, pp. 49-65
-
-
Martin Jr., C.R.1
Horne, D.A.2
-
23
-
-
3543075101
-
Level of success inputs for service innovations in the same firm
-
Martin, C.R., Jr and D.A. Horne, 1995, 'Level of Success Inputs for Service Innovations in the Same Firm', International Journal of Service Industry Management, Vol.6, No.4, pp.40-56.
-
(1995)
International Journal of Service Industry Management
, vol.6
, Issue.4
, pp. 40-56
-
-
Martin Jr., C.R.1
Horne, D.A.2
-
24
-
-
84986085976
-
Designing the service guarantee: Unconditional or specific?
-
McDougall, G., T. Levesque and P. VanderPlaat, 1998, 'Designing the Service Guarantee: Unconditional or Specific?, The Journal of Services Marketing, Vol. 12, No.4, pp. 278-93.
-
(1998)
The Journal of Services Marketing
, vol.12
, Issue.4
, pp. 278-293
-
-
McDougall, G.1
Levesque, T.2
VanderPlaat, P.3
-
25
-
-
0002422766
-
Co-opting customer competence
-
Prahalad, C.K. and V. Ramaswamy, 2000, 'Co-opting Customer Competence', Harvard Business Review, Vol.78, No.1, pp.79-87.
-
(2000)
Harvard Business Review
, vol.78
, Issue.1
, pp. 79-87
-
-
Prahalad, C.K.1
Ramaswamy, V.2
-
26
-
-
0006414917
-
-
London: Severn Trent
-
Roth, A.V., R.B. Chase, C. Voss, E. Rose, L. J. Menor and K. Blackmon, 1997, Service in the U.S.: Progress towards Global Service Leadership, London: Severn Trent.
-
(1997)
Service in the U.S.: Progress Towards Global Service Leadership
-
-
Roth, A.V.1
Chase, R.B.2
Voss, C.3
Rose, E.4
Menor, L.J.5
Blackmon, K.6
-
27
-
-
0016163543
-
SAPPHO update - Project SAPPHO phase phase II
-
Rothwell, R., C. Freeman, A. Horlesy, V.T.P. Jervis, A.B. Robertson and J. Townsend, 1974, 'SAPPHO Update - Project SAPPHO Phase Phase II, Research Policy, Vol.3, No.3, pp.258-91.
-
(1974)
Research Policy
, vol.3
, Issue.3
, pp. 258-291
-
-
Rothwell, R.1
Freeman, C.2
Horlesy, A.3
Jervis, V.T.P.4
Robertson, A.B.5
Townsend, J.6
-
28
-
-
0016953213
-
Factors influencing innovation success at project level
-
Rubenstein, A.H., A.K. Chakrabarti, W.J. Orlikowski, W.E. Sounder and H.C. Young, 1976, 'Factors Influencing Innovation Success at Project Level', Research Managment, Vol.19, No.3, pp.15-20.
-
(1976)
Research Managment
, vol.19
, Issue.3
, pp. 15-20
-
-
Rubenstein, A.H.1
Chakrabarti, A.K.2
Orlikowski, W.J.3
Sounder, W.E.4
Young, H.C.5
-
29
-
-
0003156030
-
Making complaints a management tool
-
Rust, R.T, B. Subramanian and M. Wells, 1992, 'Making Complaints a Management Tool', Marketing Management, Vol.1, No.3, pp.41-5.
-
(1992)
Marketing Management
, vol.1
, Issue.3
, pp. 41-45
-
-
Rust, R.T.1
Subramanian, B.2
Wells, M.3
-
32
-
-
84970868995
-
New product development and management in financial institutions
-
Scheuing, E.E. and E.M. Johnson, 1989, 'New Product Development and Management in Financial Institutions', International Journal of Bank Marketing, Vol.7, No.2, pp.17-21.
-
(1989)
International Journal of Bank Marketing
, vol.7
, Issue.2
, pp. 17-21
-
-
Scheuing, E.E.1
Johnson, E.M.2
-
33
-
-
0001859667
-
Managing the new product development process: Strategic imperatives
-
Schilling, M.A. and C.W.L. Hill, 1998, 'Managing the New Product Development Process: Strategic Imperatives', Academy of Management Executive, Vol.12, No.3, pp.67-81.
-
(1998)
Academy of Management Executive
, vol.12
, Issue.3
, pp. 67-81
-
-
Schilling, M.A.1
Hill, C.W.L.2
-
34
-
-
0000426487
-
Designing services that deliver
-
Shostack, G.L. 1984, 'Designing Services that Deliver', Harvard Business Review, Vol.62, No.1, pp.133-9.
-
(1984)
Harvard Business Review
, vol.62
, Issue.1
, pp. 133-139
-
-
Shostack, G.L.1
-
35
-
-
0002743415
-
Recovering and learning from service failure
-
Tax, S. and S. Brown, 1998, 'Recovering and Learning from Service Failure', Sloan Management Review, Vol.40, No.1, pp.75-88.
-
(1998)
Sloan Management Review
, vol.40
, Issue.1
, pp. 75-88
-
-
Tax, S.1
Brown, S.2
-
36
-
-
84986132528
-
Service guarantees and consumers' evaluation of services
-
Tucci, L.A. and J. Talaga, 1997, 'Service Guarantees and Consumers' Evaluation of Services', The Journal of Services Marketing, Vol.11, No.1, pp.10-18.
-
(1997)
The Journal of Services Marketing
, vol.11
, Issue.1
, pp. 10-18
-
-
Tucci, L.A.1
Talaga, J.2
-
38
-
-
85107998860
-
Issues and opportunities in new product development: An introduction to the special issue
-
Wind, J. and V. Mahajan, 1997, 'Issues and Opportunities in New Product Development: An Introduction to the Special Issue', Journal of Marketing Research, Vol.34, No.1, pp.1-12.
-
(1997)
Journal of Marketing Research
, vol.34
, Issue.1
, pp. 1-12
-
-
Wind, J.1
Mahajan, V.2
-
39
-
-
84986057998
-
Should a firm with a reputation for outstanding service quality offer a service guarantee?
-
Wirtz, J., D. Kum and K. Sheang Lee, 2000, 'Should a Firm with a Reputation for Outstanding Service Quality Offer a ServiceGuarantee?', Journal of Services Marketing, Vol.14, No.6, pp.502-12.
-
(2000)
Journal of Services Marketing
, vol.14
, Issue.6
, pp. 502-512
-
-
Wirtz, J.1
Kum, D.2
Sheang Lee, K.3
-
40
-
-
5444273370
-
Toolkits for user innovation
-
Report No.4058
-
von Hippel, E., 1999, 'Toolkits for User Innovation', MIT-SSM Working paper, Report No.4058.
-
(1999)
MIT-SSM Working Paper
-
-
von Hippel, E.1
-
41
-
-
0006860148
-
Creating breakthroughs at 3M
-
von Hippel, E., S. Thomke and M. Sonnack, 1999a, 'Creating Breakthroughs at 3M', Harvard Business Review, Vol.43, No.5, pp.47-57.
-
(1999)
Harvard Business Review
, vol.43
, Issue.5
, pp. 47-57
-
-
von Hippel, E.1
Thomke, S.2
Sonnack, M.3
|