Comparison of consumer reactions to price-matching guarantees in internet and bricks-and-mortar retail environments

Journal of the Academy of Marketing Science

Volumn 35, Issue 2, 2007, Pages 197-207

  Kukar Kinney, Monika ^a   Grewal, Dhruv ^b  

^a UNIVERSITY OF RICHMOND   (United States)

^b BABSON COLLEGE   (United States)

Author keywords

Price matching; Price perceptions; Retailing; Search

Indexed keywords

EID: 65349184215     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-007-0036-2     Document Type: Article

References (20)

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