Consumer reactions to firm signals in asymmetric relationships

Journal of Service Research

Volumn 8, Issue 1, 2005, Pages 79-97

  Martin, Sonia San ^a   Camarero, Carmen ^b  

^a UNIVERSITY OF BURGOS   (Spain)

^b UNIVERSITY OF VALLADOLID   (Spain)

Author keywords

Customer service provider relationship; Opportunism; Relationship marketing; Signals; Trust

Indexed keywords

EID: 23944467511     PISSN: 10946705     EISSN: None     Source Type: Journal    
DOI: 10.1177/1094670504273967     Document Type: Article

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