Warranty signalling and reputation

Management Science

Volumn 47, Issue 9, 2001, Pages 1282-1289

  Balachander, Subramanian ^a  

^a PURDUE UNIVERSITY   (United States)

Author keywords

Competition; Game Theory; Marketing Strategy; Signaling; Warranty Policy

Indexed keywords

COMPETITION; CUSTOMER SATISFACTION; GAME THEORY; MARKETING; QUALITY ASSURANCE; RELIABILITY; STRATEGIC PLANNING;

MARKETING STRATEGY;

MANAGEMENT SCIENCE;

EID: 0035466680     PISSN: 00251909     EISSN: None     Source Type: Journal    
DOI: 10.1287/mnsc.47.9.1282.9783     Document Type: Article

References (22)

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4. Product warranties and double moral hazard
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6. Appliance warranties as a market signal?
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8. The desktop printer industry in 1990
9. Guarantees and risk-sharing
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11. An approach for determination of warranty length
12. Determination of warranty reserves
13. Signaling quality with a money-back guarantee: The role of transaction costs
14. Advertising as information
15. Usage heterogeneity and extended service contracts
16. Warranty policy and extended service contracts: Theory and an application to automobiles
17. A theory of the consumer product warranty
18. Consumer misperceptions, product failure and producer liability
19. Multiple market entry, cost signaling and entry deterrence
20. Are warranties accurate signals of product reliability?