Consumer warranties and satisfaction guarantees: Some definitions and issues

Services Marketing Quarterly

Volumn 26, Issue 2, 2004, Pages 49-67

  Owen, Robert S ^a  

^a TEXAS A AND M UNIVERSITY TEXARKANA   (United States)

Author keywords

Guarantee; Promise; Quality; Reliability; Satisfaction; Warranty

Indexed keywords

EID: 32444444619     PISSN: 15332969     EISSN: 15332977     Source Type: Journal    
DOI: 10.1300/J396v26n02_04     Document Type: Review

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