The role of price-matching characteristics in influencing store loyalty

Journal of Business Research

Volumn 59, Issue 4, 2006, Pages 475-482

  Kukar Kinney, Monika ^a  

^a UNIVERSITY OF RICHMOND   (United States)

Author keywords

Price guarantees; Price matching; Retailing; Store loyalty

Indexed keywords

EID: 33344464411     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2005.10.001     Document Type: Article

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