The service-dominant logic and a hierarchy of operant resources: Developing masterful operant resources and implications for marketing strategy

Journal of the Academy of Marketing Science

Volumn 36, Issue 1, 2008, Pages 67-82

  Madhavaram, Sreedhar ^a   Hunt, Shelby D ^b  

^a CLEVELAND STATE UNIVERSITY   (United States)

^b TEXAS TECH UNIVERSITY   (United States)

Author keywords

Capabilities; Competences; Hierarchy of operant resources; Marketing strategy; Operant resources; Resource advantage theory; Service dominant logic

Indexed keywords

EID: 56749133147     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-007-0063-z     Document Type: Article

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