Designing the service guarantee: Unconditional or specific?

Journal of Services Marketing

Volumn 12, Issue 4, 1998, Pages 278-293

  McDougall, Gordon H g ^a   Levesque, Terrence ^a   Vanderplaat, Peter ^a  

^a WILFRID LAURIER UNIVERSITY   (Canada)

Author keywords

Consumer behaviour; Customer satisfaction; Guarantees; Marketing strategy; Service quality; Services marketing

Indexed keywords

EID: 84986085976     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876049810226955     Document Type: Article

References (15)

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