Low price signal default: An empirical investigation of its consequences

Journal of the Academy of Marketing Science

Volumn 35, Issue 1, 2007, Pages 76-88

  Dutta, Sujay ^a   Biswas, Abhijit ^a   Grewal, Dhruv ^b  

^a WAYNE STATE UNIVERSITY   (United States)

^b BABSON COLLEGE   (United States)

Author keywords

Attribution theory; Information focus; Low price guarantee; Protection focus; Signal default

Indexed keywords

EID: 65349119702     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-007-0017-5     Document Type: Article

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