Systematic review on B2B branding: Research issues and avenues for future research

Journal of Product and Brand Management

Volumn 21, Issue 6, 2012, Pages 404-417

  Keränen, Joona ^a   Piirainen, Kalle A ^b   Salminen, Risto T ^a  

^a LAPPEENRANTA UNIVERSITY OF TECHNOLOGY   (Finland)

^b Ramboll Finland Oy   (Finland)

Author keywords

Branding; Business to business branding; Literature review; Research issues; Systematic review

Indexed keywords

EID: 84866088822     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610421211264892     Document Type: Review

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