Practices and functions of customer reference marketing - Leveraging customer references as marketing assets

Industrial Marketing Management

Volumn 39, Issue 6, 2010, Pages 975-985

  Jalkala, Anne ^a   Salminen, Risto T ^a  

^a LAPPEENRANTA UNIVERSITY OF TECHNOLOGY   (Finland)

Author keywords

Customer references; Customer relationships; Industrial marketing; Marketing assets; Resource based view

Indexed keywords

EID: 77955323721     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2010.06.017     Document Type: Article

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