Brand equity in the business-to-business market

Industrial Marketing Management

Volumn 33, Issue 5, 2004, Pages 371-380

  Bendixen, Mike ^a   Bukasa, Kalala A ^a   Abratt, Russell ^b  

^a UNIVERSITY OF THE WITWATERSRAND   (South Africa)

^b NOVA SOUTHEASTERN UNIVERSITY   (United States)

Author keywords

Brand equity; Business to business market; South Africa

Indexed keywords

EID: 2542465860     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2003.10.001     Document Type: Article

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