Marketing capabilities: Antecedents and implications for B2B SME performance

Industrial Marketing Management

Volumn 40, Issue 3, 2011, Pages 368-375

  Merrilees, Bill ^a   Rundle Thiele, Sharyn ^a   Lye, Ashley ^a  

^a GRIFFITH UNIVERSITY   (Australia)

Author keywords

B2B marketing strategy; Branding; Innovation; Marketing capabilities; Support capabilities

Indexed keywords

EID: 79952490429     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2010.08.005     Document Type: Article

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