Business to business branding: External and internal satisfiers and the role of training quality

European Journal of Marketing

Volumn 44, Issue 5, 2010, Pages 567-590

  Roper, Stuart ^a   Davies, Gary ^a  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Brand identity; Business to business marketing; Customer satisfaction; Training management

Indexed keywords

EID: 77952713710     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561011032270     Document Type: Article

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