Adoption of corporate branding by managers: Case of a nordic business-to-business company

Journal of Brand Management

Volumn 16, Issue 1-2, 2008, Pages 80-91

  Aspara, Jaakko ^a   Tikkanen, Henrikki ^a  

^a HELSINKI SCHOOL OF ECONOMICS   (Finland)

Author keywords

B2B branding; Corporate branding; Industrial branding; Nternal marketing; Nvestor relations; Stakeholders

Indexed keywords

EID: 80053080525     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2008.23     Document Type: Article

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