The expanding role of intangible assets of the brand

Management Decision

Volumn 46, Issue 6, 2008, Pages 948-960

  Gupta, Suraksha ^a   Grant, Susan ^b   Melewar, T C ^a  

^a BRUNEL UNIVERSITY   (United Kingdom)

^b BRUNEL UNIVERSITY   (United Kingdom)

Author keywords

Business to business marketing; Buyer seller relationships; Distribution channels and markets; Marketing communications; Supply chain management

Indexed keywords

EID: 45349087667     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251740810882699     Document Type: Article

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