Impact of branding and product augmentation on decision making in the b2b market

South African Journal of Business Management

Volumn 40, Issue 1, 2009, Pages 1-20

  Alexander, N S ^a   Bick, G ^a   Abratt, R ^b   Bendixen, M ^b  

^a UNIVERSITY OF THE WITWATERSRAND   (South Africa)

^b NOVA SOUTHEASTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 67650844232     PISSN: 20785585     EISSN: 20785976     Source Type: Journal    
DOI: 10.4102/sajbm.v40i1.531     Document Type: Article

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