The importance of brand equity to customer loyalty

Journal of Product & Brand Management

Volumn 13, Issue 4, 2004, Pages 217-227

  Taylor, Steven A ^a   Goodwin, Stephen ^a   Celuch, Kevin ^b  

^a ILLINOIS STATE UNIVERSITY   (United States)

^b UNIVERSITY OF SOUTHERN INDIANA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84993027242     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420410546934     Document Type: Article

References (50)

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