Branding in B2B markets: Insights from the service-dominant logic of marketing

Journal of Business and Industrial Marketing

Volumn 22, Issue 6, 2007, Pages 363-371

  Ballantyne, David ^a   Aitken, Robert ^a  

^a UNIVERSITY OF OTAGO   (New Zealand)

Author keywords

Brand image; Knowledge management; Marketing; Relationship marketing; Value added; Value in use pricing

Indexed keywords

EID: 34748887135     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620710780127     Document Type: Article

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