Reputation and the Corporate Brand

Corporate Reputation Review

Volumn 6, Issue 4, 2004, Pages 368-374

  Argenti, Paul A ^a   Druckenmiller, Bob ^b  

^a DARTMOUTH COLLEGE   (United States)

^b Porter Novelli   (United States)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 21544480761     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540005     Document Type: Article

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