The role of corporate brand image in the selection of new subcontractors

Journal of Business and Industrial Marketing

Volumn 22, Issue 6, 2007, Pages 418-430

  Blombäck, Anna ^a   Axelsson, Björn ^b  

^a JÖNKÖPING INTERNATIONAL BUSINESS SCHOOL   (Sweden)

^b STOCKHOLM SCHOOL OF ECONOMICS   (Sweden)

Author keywords

Brands; Buying behaviour; Corporate image; Subcontracting

Indexed keywords

EID: 34748902271     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620710780181     Document Type: Article

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