Marketing antecedents of industrial brand equity: An empirical investigation in specialty chemicals

Industrial Marketing Management

Volumn 34, Issue 8, 2005, Pages 841-847

  van Riel, Allard C R ^a   de Mortanges, Charles Pahud ^a   Streukens, Sandra ^b  

^a UNIVERSITY OF LIÈGE   (Belgium)

^b MAASTRICHT UNIVERSITY   (Netherlands)

Author keywords

Industrial brand equity; Industrial relations; Marketing mix

Indexed keywords

EID: 27744441105     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2005.01.006     Document Type: Article

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