Corporate image and reputation in B2B markets: Insights from CI/ARG 2008

Industrial Marketing Management

Volumn 39, Issue 5, 2010, Pages 709-711

  Brown, Tom J ^a   Dacin, Peter A ^b   Pitt, Leyland F ^c  

^a OKLAHOMA STATE UNIVERSITY   (United States)

^b QUEEN S UNIVERSITY   (Canada)

^c SIMON FRASER UNIVERSITY   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77954078772     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2010.02.008     Document Type: Editorial

References (8)

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4. Dacin P.A., Brown T.J. Corporate identity and corporate associations: A framework for future research. Corporate reputation review 2002, 5(2/3):254-263.
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7. Hansen H., Samuelsen B.M., Silseth P.R. Customer perceived value in B-2-B service relationships: Investigating the importance of corporate reputation. Industrial Marketing Management 2008, 37(2):206-217.
8. Sims J.T. Measuring the industrial firm's image. Industrial Marketing Management 1979, 8(4):341-347.